Mehron Melik founded Mehron Inc. in 1927 in a small New York City loft just off Broadway, in the heart of the theatre district. For years, Mehron catered to the makeup needs of performers in theatre, vaudeville, burlesque, opera, ballet, and silent films. His staff of as many as 10 "Mehron Ladies" would fan out each evening to different theatres and offer cosmetic products and application advice to the entertainers before their performances.