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With the motive to change the lives of Children, Google has unveiled a customized search engine for kids named Kiddle. Features of the search giant are safe search, kid-oriented results, big thumbnails, large fonts and modified privacy settings. Entering the search site, one finds Kiddle written in the characteristic colorful Google style, this time set not against the plain white of Google, but a colorful alien planet surface. There is also a red droid alien waiting to answer all your queries.

While the search interface is largely the same, with different search options including the usual web, images, news and videos, the search results are clearly modified for a younger audience. The search results are also not as cluttered and come well-spaced with a bigger font, easier for kids to read. On its About page, Kiddle also explains the logic behind its search results. Safe sites and pages written specifically for kids which will be handpicked and checked by Kiddle editors, would usually be featured in the first three results. The next rung would include safe, trusted sites that are not written specifically for kids, but have content written in a simple way, easy for kids to understand.

Finally, after this would follow safe, famous sites that are written for adults, providing expert content, but are harder for kids to understand. If the child the types something unsuitable for kids, one of Kiddle's aliend droids would come hob-nobbing with the message “Oops, looks like your query contained some bad words. Please try again!”  Lastly, Kiddle has also announced that they don't collect any personally identifiable information and their logs are deleted every 24 hours".