Bertram Grosvenor Goodhue was an American architect celebrated for his work in neo-gothic design. He also designed notable typefaces, including Cheltenham and Merrymount for the Merrymount Press. Later in life, Goodhue freed his architectural style with works like El Fureidis in Montecito, one of only three estates designed by Goodhue. Bertram Grosvenor Goodhue was born in Pomfret, Connecticut on April 28, 1869. In 1914, Goodhue established his own firm, wishing to expand his creativity beyond the confines of the Gothic. Goodhue refined classical architectural form with an eye toward a simpler more contemporary American architectural style. However, Goodhue was reluctant to abandon ornamentation completely for the strict geometry of Modernism displayed by his European contemporaries. In 1925, he received the AIA Gold Medal.