Wendell Rodricks is a prominent fashion designer based in the western Indian region of Goa. He has been listed among one of India's top ten designers. His work has involved a wide range of fashion—from lecturing on world costume history to fashion journalism and styling for international advertising campaigns. In 2014, Government of India conferred upon him its fourth-highest civilian award the Padma Shri. He was born in Goa. Wendell Roderick was the first Indian who had got an opportunity to display his collection at the world's largest garment fair at IGEDO, Dusseldorf. Apart from designing, he is also concerned with other sectors of the industry, like addressing on World Costume History, lettering for the country's leading women's magazine, Chairman of the courses committee at the Board of Technical Education, appointed by the Government of Goa, and member Advisory Board of Fashion Institutes and Lakme Fashion Week. He is also a Patron of the Kasturba Gandhi Memorial Trust, Goa that promotes handspun Khadi. Wendell retails at country's best stores, including the celebrated Wendell Rodricks Design Space in Panjim. Rodricks recently designed the packaging of the four new flavors of POLO for Nestle India Ltd.