Isn't this book all about launching the Next Big Thing? No! It's about building businesses on the Internet.Today, of course, the dream is to come up with another new Amazon or Yahoo - but just possibly that's the wrong dream.This book reveals the best ways to avoid the pitfalls while unleashing the full money-making potential of the Internet.So,whether you own a conventional brick-and-mortar business and want to take it online, or you are starting from the scratch as a netpreneur only, this smart handy guide will teach you how to create a successful dotcom business