Sport Journalism is an essential practical guide to sports journalism, focusing on the traditional key skills still required for success as a reporter but illustrating the increasing importance placed on multimedia, as print, online and broadcast journalism converge. This book gives aspiring journalists and those reporters looking to move into sports journalism an inside track on what is needed to succeed in one of the most competitive media markets. Sports journalism is changing - the proliferation of dedicated TV channels, websites, radio stations, niche publications and, of course, newspapers offers a world of opportunity, but has also led to a change in the nature of the job.