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Lipstick - Invented by Maurice Levy

 
Maurice Levy-Lipstick
: 1915
: United States
: Everyday Life

About Invention

Lipstick is a cosmetic product containing pigments, oils, waxes, and emollients that apply color, texture, and protection to the lips.


Lip makeup entered mass production after becoming widely popular when the Lipstick was invented by Maurice Levy in 1915 a push up tube within a container essentially similar to the shape used today.


“Natural” lipgloss was also invented, which used bromo acid to create a red effect as it reacted with the wearer’s skin.Yikes !


In the 1920s, Shaping the mouth became an international preoccupation among women.Metal lip tracers, made in various sizes to satisfy the wishes of the wearer, were developed to ensure flawless lipstick application. Helena Rubinstein created Cupid’s Bow a product that billed itself as a “self-shaping lipstick that forms a perfect cupid’s bow as you apply it.”


The development of the mirrored lipstick container in the 1920’s also points to the importance of shaping the lips through the application of lipstick.

 

Invention Images

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Lipstick2.png

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