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A leading media house in Kerala, Mathrubhumi Group in association with SRM University today announced the launch of "I AM KALAM" – science exhibitions for higher secondary students across Kerala.

The objective of the initiative is to nurture young talent and develop a well-rounded mind through creative learning experience using various mediums in the field of science, the media house said in a release here. 

The exhibition would be conducted at selected cities in Kerala and would be managed by its events management division RED MIC, it said. It would be an exhibition competition where students would display their science project, report, boards, models etc, the release said.

An official logo launch ceremony was held at Greet Public School, Kochi in which various dignitaries took part. They included Renu Raj IAS, Assistant Collector, Ernakulam, Babu Joseph, Former Vice Chancellor, Cochin University of Science and Technology, Jaya Sabin, Principal, Greets Public School, Sunil Ramanchandran, Marketing Manager, Mathrubhumi (Chennai) and Sudeep Kumar, Cluster Head, Mathrubhumi besides students and other company officials. 

Renu Raj said she had the priceless opportunity to meet the late Kalam in person when she participated in a science school exhibition in her 3rd grade and still treasures it as one of her most memorable moments of her life. 

She also congratulated the Mathrubhumi group for undertaking such a unique initiative and urged the students to actively participate in the exhibition. The competition will be conducted at 3 levels starting from January 2017 and will accept online entries for the competition in each zone. The teams would be selected based on their synopsis and work that they have submitted with the help of expert judges, organisers said. 

Participants would be able to submit their project theory, picture, and estimate on the website followed by a project title, they said. The winners of the competition will be presented attractive cash prizes.