Facebook Marketing: An Hour A Day

Social networking site Facebook is the fouth-most-visited site on the web, according to Alexa, and has more than 225 million users worldwide, more than 100 million of whom log in to the site daily. Facebook's tremendous growth and visibility--as well as the ability to target messages to users who have provided real data about themselves and their interests--make Facebook the ideal platform for marketers. The company is helping them along with various business/marketing-focused capabilities and tools, including its own pay-per-click advertising platform. Marketers everywhere recognize the importance of Facebook and are eager to be shown how to successfully tap Facebook's potential.Facebook Marketing: An Hour a Day is the ultimate step-by-step guide to developing a winning Facebook strategy, implementing the campaign, and then measuring and reporting on the results. The first part of the book quickly gets readers up to speed on today's Facebook conventions and demographics, and then outlines the broad strategic considerations marketers must consider. Readers are then guided step-by-step through crafting a successful initial presence on Facebook and then guided day-by-day through how to develop an overall Facebook marketing strategy by setting goals, defining metrics, developing reports, getting corporate buy-in, and integrating the Facebook strategy with other internet marketing activities. Readers are then shown how to execute on the strategy and leverage and incorporate all of Facebook's relevant features. The final portion of the book discusses the marketing metrics that matter and how to update, monitor, refine, and maintain a Facebook marketing campaign. Full of interesting case studies, step-by-step guides, and hands-on tutorials and written in the popular An Hour a Day format, in which intimidating topics are broken down into easily approachable tasks, this book is sure to help marketers and others develop, implement, measure, and maintain a successful Facebook strategy.